Modern bookmakers are currently operating in a highly competitive marketplace, all vying for the attention of sports across the globe. Right now, we are seeing plenty of innovation in the industry, with everything from choosing your own markets to live betting in real time seen as a mandatory expectation for punters, rather than some luxury feature.
However, despite this push for innovation, the main way bookmakers stand out from the crowd has remained the same since online betting took hold over the last couple of decades – promotions. To be frank, betting promos are not always what they seem and can, at times, be blighted by terms and conditions. But, if you use them wisely, they can be beneficial to your betting game and lead to an almost guaranteed profit.
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Free bets are usually punters favorites
Of course, there are many types of betting promotion, some more desirable than others. The ‘Holy Grail’ of sorts is the free bet no deposit offer, which as you might expect gives you a risk-free shot at a betting market without the need to use any of your own money. There is also the matched free bet, which means you get credited once you have placed an initial bet. Some punters will use these matched bets to bet ‘against themselves’ for a guaranteed profit.
But bookies will sometimes offer promotions that can be just as useful as free bets. Betfair, for example, employs a betting promo termed “Acca Edge” this allows you to receive your stake back for trebles or higher if one stake lets you down. This is done by accepting a reduced stake for the winning bet.
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Consider this example: If you bet on Barcelona, Liverpool, and Napoli to win their respective leagues this season, the odds currently provided by Betfair are just over 39/1, meaning a £10 stake would return about £400. Applying Acca Edge will offer reduced odds, of about 31/1, but if one of those teams does not end up winning the league, you will receive your £10 back. It’s about weighing up risk versus reward – the basic philosophy behind betting.
LIVERPOOL, ENGLAND – OCTOBER 05: (THE SUN OUT, THE SUN ON SUNDAY OUT) Mohamed Salah of Liverpool during a training session at Melwood Training Ground on October 5, 2018, in Liverpool, England. (Photo by John Powell/Liverpool FC via Getty Images)
Always remember winning the bet should come before promotions
Indeed, using whatever ‘weapons’ you can to help you with football betting is always advised. However, you should also be careful to not overextend yourself. For example, Coral offer what they term a 4+ Acca Boost, which means you get an extra bonus added to your winnings with each team added to your slip above four selections. But, while the extra profit is tempting, each extra selection adds more risk to the bet. Consider that, mathematically, a four-team accumulator on win-draw-win markets has 81 different possible outcomes.
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Moreover, it’s always worth checking the true value of your promotion being offered. Winner, for example, is offering a price boost of 8/1 for Manchester United to beat Chelsea this weekend, with both teams to score. While that’s a tempting price, you really have to ask yourself if you believe in the plausibility of the outcome? Or being sucked in by the attractive odds?
Above all though, you should check which promotions are available to you. Many bookmakers will require you to opt-in for free bets, price boosts and so on, so you should always check the promotions tab before you consider placing a bet. You’d be surprised just how many ‘hidden’ offers are available, which could give a little boost to your betting.
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